Men boxer breifs upgrade#

The fire sparked by cameos in 1980's American Gigolo and Giorgio Armani ads was finally fully lit. Klein's print ad starring Mark Wahlberg, however, did turn the style into a household name.

Men boxer breifs upgrade#

These certainly weren't made of performance fabrics, but they were a serious upgrade nonetheless.Īs evident by the information above, John Varvatos did not invent the boxer brief during his brief - get it? - stint as head of Calvin Klein's menswear collection, contrary to popular belief.

It featured a Y-front inherited from the shorter brief, fabric that covered the buttocks, and a skin-tight fit through the hips and thighs.

Months later, Jockey dropped the Midway Brief, better known as the boxer brief - the first of its kind, my research suggests. To put it simply, your ass wasn't out in the wind. It offered support similar to that of a jockstrap, hence the name, but offered better coverage. Namely, briefs, which they debuted under their new name, Jockey, in 1935. Of course, it was an entirely different design, but it served as a precursor for products to come. It had shorts that extended to mid-thigh and an upper half that looked like a tank top.

In 1929, Jockey, then called the Cooper Underwear Company, introduced a one-piece undergarment they called the Singleton. The Underwear Origin Storyįirst, let's have ourselves a history lesson. Now, we're left wondering which really are better? And what exactly does better mean here? The style of underwear you layer beneath your bottoms is ultimately up to you, but some boast benefits others don't. A decades-long battle over whether boxers or boxers briefs are better culminated in.